Thursday, December 27, 2012

http://www.reelseo.com/youtube-black-hatters-views-vanish/


Sunday, February 13, 2011

Some Video Stats compiled by INVODO

Video Statistics: The Impact of Video

eCommerce Video Drives Conversion, Sales and Traffic While Reducing Returns

Ø  Online retailer Living Direct found that videos boosted conversion as well as increasing time on site by 9%. (Internet Retailer, October 2010).
Ø  Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)
Ø  Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)
Ø  In tests merchants such as Archie McPhee experienced conversion rate increases averaging 30%, with a range from 12% to 115%. (Practical Ecommerce, November 2008)
Ø  According to Internet Retailer, Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009)
Ø  Zappos reports a 6% to 30% increases in sales for products with video. (ReelSEO, December 2009)
Ø  Discovery Channel increased video streams 123% by properly implementing video sitemaps
Ø  20% of all males surveyed cited online video as a significant influence in recent purchases of jewelry and watches. (Ad-ology Media Influence on Consumer Choice survey, September 2008)
Ø  Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer, December 2009)
Ø  Implementation of video decreased returns by 27% for PFI Western. (Videocommerce.org, December 2009)
Ø  Simple video merchandising best practices can nearly double the impact of eCommerce video (Invodo research, February 2010)
Ø  Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video. (Internet Retailer, February 2010)
Ø  With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)
Ø  Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)
Ø  Consumer packaged goods firm Reckitt Benckiser found that online video delivered a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)
Ø  Rich media ads containing video increase purchase intent by 1.16% and drive success more than four times that of Flash animation. In addition to the increase in purchase intent, video ads appear to increase consumer brand loyalty. Viewers favored a brand 2.30% more when exposed to rich media with a video ad opposed the tiny 0.15% increase simple Flash animation experienced. (DoubleClick, The Brand Value of Rich Media Ads, June 2009)

Consumers Use and Trust Online Video

Ø  Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers. (Internet Retailer, October 2010)
Ø  From July 2009 through July 2010, the number of US video viewers on retail sites grew 40%, outpacing 17% growth in the number of total US online video viewers. 96% of online shoppersalso watch online video. (Comscore, August 2010)
Ø  Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009. 86.5% of all US Internet users watched online video during the month. The average viewer watched 187 videos and 12.7 hours of online video during the month. (Comscore, February 2010)
Ø  A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)

Online Retailers are Implementing eCommerce Video

Ø  33% of online retailers plan to add video to their sites in 2010, making it a higher priority than any other advanced feature. (eMarketer, March 2010)
Ø  Leading online retailers added video to their sites in 2009 to increase online sales. PetsUnited, the owner of 10 eCommerce sites, saw a 50% jump in average sales when shoppers made a purchase after viewing a video. (eMarketer, January 2009)
Ø  eCommerce video success can be clearly measured. Conversion rate, cart abandons, increased traffic and View Through Rate (VTR) are key to demonstrating success. (Practical Ecommerce, March 2010)
Ø  eMarketer senior analyst Jeffrey Grau characterizes the benefits of video as including “…a lower number of abandoned shopping carts, reduced return rates, and higher sales.” (eMarketer, January 2009)
Ø  Search engine optimization (SEO) and online video were the two top priorities for online retailers in 2009. Online shoppers who viewed video had a larger shopping ticket than those who viewed traditional rich media such as flash animations. (Internet Retailer, January 2009)

Friday, February 11, 2011

Gunn Automotive Group Turns to Live Event Stream to Enhance Online Shoppers Experience with Video


Gunn Automotive Group Turns to Live Event Stream to Enhance Online Shoppers' Experience with Video

By using Live Event Stream’s Video Inventory program to create full motion 360-degree videos, Gunn Automotive, based in San Antonio, Texas, is positioned to meet the demand of today’s video-hungry online customer.

Gunn Auto uses Live Event Stream's Video Inventory
Quote startIn the automotive industry, we say we have video, but it’s not a true video production and I think consumers know the difference -- Tony RhoadesQuote end
San Antonio, TX (PRWEB) February 11, 2011
Live Event Stream today announced that Gunn Automotive, a Top 100 Dealer Group as ranked by Ward’s Automotive and an innovator in creating a customer-centric environment for car buyers, is once again leading the automotive industry by placing their inventory online for internet shoppers in full motion video. By using Live Event Stream’s Video Inventory program to create full motion 360-degree videos, Gunn Automotive, based in San Antonio, Texas, is positioned to meet the demand of today’s video-hungry online customer.
“We are very excited to be working with Gunn to expand and enhance their online shopping experience,” said Phil Ly, President of Live Event Stream. “Gunn has proven over the years to be a leader in adopting forward-thinking strategies to increase customer satisfaction as well as drive sales, and we look forward to integrating Live Event Stream into their existing model for online content production, distribution and delivery. By using Live Event Stream instead of simple photos, Gunn can provide customers with a richer viewing experience – leading to higher store visits and purchase inquiries.”
Live Event Stream’s Video Inventory and Live-Walk-Around™ Programs are the first of their kind for the automobile dealer industry. With full inventory integration, a simple hardware platform, native Flash® encoding and a batch video distribution process, dealers are able to easily and cost-effectively showcase their offerings in high quality, full motion video and engaging audio. The lack of such a solution in the past has forced dealers to rely on pictures or slide shows to present products online.
“In the automotive industry, we say we have video, but it’s not a true video production and I think consumers know the difference,” said Tony Rhoades, Director of Ecommerce for Gunn Automotive. “We are interested in being ahead of the game, giving our customers the kind of experience that they expect while online – something that is easy to use and provides them with greater detail and transparency.”
The Gunn Auto Group will use Live Event Stream to provide the full circle content creation and distribution of the video for Gunn’s seven franchise locations. Live-Event-Stream offers a DIY solution for dealers and an outsourced service solution through select partners. With dealers looking for options, having both models allows Live Event Stream to serve a broader client base while giving the savvy internet shopper access to videos on a variety of computer and mobile platforms.
About Live Event Stream
Live Event Stream provides video broadcast solutions to organizations, individuals, and public institutions for a variety of business and social applications. Committed to quality production and delivery of exceptional video quality while advancing portability and simplified interface and hardware functionality, Live Event Stream is the leader in delivering video where needed. For more information, visit http://www.liveeventstream.com.
About Gunn Automotive
The Gunn Automotive Group was founded by C.C. "Pop" Gunn and started with one Oldsmobile dealership in 1955. Incorporated as Curtis C. Gunn, Inc. in 1957, it is known today as Gunn GP, LLC and is one of the Top 100 automotive dealer groups in the United States. Identified annually for the last five years as one of the fastest growing companies in San Antonio, Gunn also has the distinction of being one of the city's largest privately-held companies. For more information, visit http://www.gunnauto.com.

Thursday, February 10, 2011

Will pictures become irrelevant in selling product online?

 Will pictures become irrelevant in selling product online?


There has been some conversation about whether video will replace pictures completely in online inventory sites.  All initial thoughts have been that it will not and that pictures will continue to be a part of the content offering.  I believe that may be the case, but why?  I question the value of having pictures at all or at the very least as a separate component on a webpage.  Consider the two examples below and imagine that they are both presented on a page with a clickable thumbnail or viewer pane.  The video is first and the pictures are below.


After viewing the video, why would anyone spend a great deal of time looking at pictures?  In our application it can be argued that they would be looking at or for specific features, but don’t the pause button and the features listing on the details page for the vehicle provide that information? 



What is amazing about the images on that link is not one of them captures the moment where Franco Harris actually snatches the ball from the air. 

I don’t think that they are going away tomorrow, but as video becomes easier and less costly to produce and post with increasing quality resolution to inventory sites pictures will fade in number if not altogether.   

New Video Inventory And Live Walk Around System For Auto Dealers And Car Buyers

New Video Inventory And Live Walk Around System For Auto Dealers And Car Buyers

Saturday, January 15, 2011

Video Statistics: The Impact of Video compiled by Invodo

Video Statistics: The Impact of Video

eCommerce Video Drives Conversion, Sales and Traffic While Reducing Returns

Ø  Online retailer Living Direct found that videos boosted conversion as well as increasing time on site by 9%. (Internet Retailer, October 2010).
Ø  Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)
Ø  Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)
Ø  In tests merchants such as Archie McPhee experienced conversion rate increases averaging 30%, with a range from 12% to 115%. (Practical Ecommerce, November 2008)
Ø  According to Internet Retailer, Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009)
Ø  Zappos reports a 6% to 30% increases in sales for products with video. (ReelSEO, December 2009)
Ø  Discovery Channel increased video streams 123% by properly implementing video sitemaps
Ø  20% of all males surveyed cited online video as a significant influence in recent purchases of jewelry and watches. (Ad-ology Media Influence on Consumer Choice survey, September 2008)
Ø  Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer, December 2009)
Ø  Implementation of video decreased returns by 27% for PFI Western. (Videocommerce.org, December 2009)
Ø  Simple video merchandising best practices can nearly double the impact of eCommerce video (Invodo research, February 2010)
Ø  Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video. (Internet Retailer, February 2010)
Ø  With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)
Ø  Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)
Ø  Consumer packaged goods firm Reckitt Benckiser found that online video delivered a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)
Ø  Rich media ads containing video increase purchase intent by 1.16% and drive success more than four times that of Flash animation. In addition to the increase in purchase intent, video ads appear to increase consumer brand loyalty. Viewers favored a brand 2.30% more when exposed to rich media with a video ad opposed the tiny 0.15% increase simple Flash animation experienced. (DoubleClick, The Brand Value of Rich Media Ads, June 2009)

Consumers Use and Trust Online Video

Ø  Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers. (Internet Retailer, October 2010)
Ø  From July 2009 through July 2010, the number of US video viewers on retail sites grew 40%, outpacing 17% growth in the number of total US online video viewers. 96% of online shoppersalso watch online video. (Comscore, August 2010)
Ø  Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009. 86.5% of all US Internet users watched online video during the month. The average viewer watched 187 videos and 12.7 hours of online video during the month. (Comscore, February 2010)
Ø  A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)

Online Retailers are Implementing eCommerce Video

Ø  33% of online retailers plan to add video to their sites in 2010, making it a higher priority than any other advanced feature. (eMarketer, March 2010)
Ø  Leading online retailers added video to their sites in 2009 to increase online sales. PetsUnited, the owner of 10 eCommerce sites, saw a 50% jump in average sales when shoppers made a purchase after viewing a video. (eMarketer, January 2009)
Ø  eCommerce video success can be clearly measured. Conversion rate, cart abandons, increased traffic and View Through Rate (VTR) are key to demonstrating success. (Practical Ecommerce, March 2010)
Ø  eMarketer senior analyst Jeffrey Grau characterizes the benefits of video as including “…a lower number of abandoned shopping carts, reduced return rates, and higher sales.” (eMarketer, January 2009)
Ø  Search engine optimization (SEO) and online video were the two top priorities for online retailers in 2009. Online shoppers who viewed video had a larger shopping ticket than those who viewed traditional rich media such as flash animations. (Internet Retailer, January 2009)