Will pictures become irrelevant in selling product online?
There has been some conversation about whether video will replace pictures completely in online inventory sites. All initial thoughts have been that it will not and that pictures will continue to be a part of the content offering. I believe that may be the case, but why? I question the value of having pictures at all or at the very least as a separate component on a webpage. Consider the two examples below and imagine that they are both presented on a page with a clickable thumbnail or viewer pane. The video is first and the pictures are below.
After viewing the video, why would anyone spend a great deal of time looking at pictures? In our application it can be argued that they would be looking at or for specific features, but don’t the pause button and the features listing on the details page for the vehicle provide that information?
What is amazing about the images on that link is not one of them captures the moment where Franco Harris actually snatches the ball from the air.
I don’t think that they are going away tomorrow, but as video becomes easier and less costly to produce and post with increasing quality resolution to inventory sites pictures will fade in number if not altogether.
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